BRANDS ARE STORIES.
TELL YOURS WELL.
FILMS OF PERSUASION
While every brand story needs to be persuasive, not every persuasive story needs to be solely about a brand.
Sometimes a story can be about something of importance
to society that also lies within the essence of the brand.
Today, the added value that consumers want from a
brand lies in the core values of the brand itself.
87% of consumers say that the interests of society and the interests of business should share equal weight in decisions
that companies make.
For the Citizen Consumer, it's no longer about a brand
being the best in the world. It's about a brand being the
best for the world.
I call these types of stories 'Films of Persuasion'.