GREGORY WILSON
WRITER/DIRECTOR - FILMS OF PERSUASION
I work off a simple philosophy.
Distill the brand down to its essence. Dramatize that essence on film.
Below are some stories about brands that live up to that philosophy.
BRANDS ARE STORIES.
TELL YOURS WELL.
FILMS OF PERSUASION
While every brand story needs to be persuasive, not every persuasive story needs to be solely about a brand.
Sometimes a story can be about something of importance
to society that also lies within the essence of the brand.
Today, the added value that consumers want from a
brand lies in the core values of the brand itself.
87% of consumers say that the interests of society and the interests of business should share equal weight in decisions
that companies make.
For the Citizen Consumer, it's no longer about a brand
being the best in the world. It's about a brand being the
best for the world.
I call these types of stories 'Films of Persuasion'.